Field notes on screenshots that convert.
A growing library of practical guides on Play Store and App Store screenshots, device mockups, and what we've learned shipping our own apps. New posts weekly.
Which Devices Need Their Own App Screenshots
Apple scales one screenshot set across a whole device family. Google does not. Here is the smallest set each store will accept without anything breaking.
App Preview Video vs Screenshots: What Converts
A preview video autoplays muted and takes your screenshots' slot in search results. That single rule decides which of the two is worth building first.
TV, Car and XR Screenshots on Play
Google Play asks for separate screenshots for Android TV, Automotive and XR. Here are the counts, sizes and content rules for each of those sections.
Wear OS Screenshots on Google Play
Google Play bans device frames, captions and backgrounds on Wear OS screenshots. Here are the real rules for watch apps and for watch faces.
Google Play Custom Store Listings
Google Play lets you build up to 50 custom store listings for different countries, ads and search terms. Here is how they work and where they bite.
How to Make App Mockups Without Photoshop
You don't need Photoshop to build store screenshots. Here is the whole workflow in a browser, in a free desktop editor, and in presentation software.
App Icon Sizes for Play Store and App Store
Google Play wants one 512 pixel PNG. Apple now wants layered artwork at 1024 pixels. Here are the current icon sizes and rules for both stores.
Play Store Short vs Full Description
Google Play gives you 80 characters for the short description and 4,000 for the full one. Here is what belongs in each, and what Google rejects.
Right to Left App Screenshots for Arabic and Hebrew
Mirroring a screenshot for Arabic is not a horizontal flip. Here's what moves, what stays put, and why numbers never reverse.
Choosing the Poster Frame for an App Preview
The poster frame is what people see when autoplay is off. Changing it means resubmitting the video, so here's how to pick it once.
Accessible App Screenshots for Color Blind Users
Around 1 in 12 men can't separate red from green. Here's how to keep your store screenshots readable for them without redesigning anything.
How Big Should Screenshot Caption Text Be
Store screenshots are read at thumbnail size first. Here's the test that tells you if your caption is big enough, and the contrast floor to hold.
Data Safety and Privacy Labels, What Stores Want
Both stores show a privacy summary above your screenshots. Here's what each form asks, who is responsible, and what happens if you get it wrong.
In App Events and Play Promotional Content
Event cards give you a second listing inside the stores. Here are Apple's exact sizes and limits, and what Google's version needs.
Change App Store Screenshots, No Update
Before approval, some App Store Connect statuses allow screenshot edits. After approval, Apple requires a new version to replace them.
What Can App Store Screenshots Include?
Apple allows overlays, but screenshots must show the app honestly, protect user data, respect rights, and follow public metadata rules.
Google Play Store Listing Asset Checklist
A practical first submission checklist for Google Play listing text, app icon, feature graphic, screenshots, contacts, and asset checks.
Portrait vs Landscape App Store Screenshots Compared
One landscape screenshot takes the space of three portrait ones in search results. Here is when that trade is worth it and when it quietly costs installs.
How Many App Store Screenshots Should You Actually Use?
Apple allows 10 and Google Play allows 8, but almost nobody scrolls that far. Here is how many people really see and where to stop adding.
App Icon Mistakes That Cost You Installs in 2026
Play now renders icons at a 30 percent corner radius and Apple rejects any alpha channel. Here are the icon errors that quietly cost you taps.
Your First Screenshot Decides the App Store Install
Half of visitors never look past screenshot two, and iOS shows the first three in search. Here is how to build a first frame that earns the tap.
App Store Screenshot Captions That Actually Convert
A bare app screen makes the user decode what they are looking at. The caption does that work for them. Here is how to write ones that fit and actually land.
App Store Subtitle and Promotional Text in ASO
Four text fields, four different jobs, and only some are indexed for search. Here is what each one does and which you can change without shipping a build.
Mac App Store Screenshot Requirements and Sizes
Mac screenshots have their own resolutions, their own rejection reasons and a Retina trap that produces blurry uploads. Here is the full spec for 2026.
Game vs Utility App Screenshots: Different Rules
Game listings and productivity listings are scanned by different people looking for different things. Copying the wrong playbook costs installs.
A Figma Workflow for App Store Screenshots (2026)
Frames at export size, components for captions and one variable per locale. Here is a Figma setup that produces store-ready screenshots without re-exporting everything.
Should Your App Screenshots Use Dark Mode?
Dark screenshots look premium in a design tool and can vanish in a store carousel. Here is where dark mode helps conversion, where it hurts, and how to test both.
Why App Store Connect Rejected Your Screenshots
Wrong dimensions, alpha channels and stray device frames are the three reasons uploads fail. Here is what each App Store Connect error means and how to fix it fast.
Tablet and Foldable Screenshots for Play Store (2026)
Opt into tablet distribution and Google wants tablet-rendered screenshots, not stretched phone ones. Here are the sizes, the aspect ratios and what gets you flagged.
7 App Screenshot Mistakes Killing Your Installs (2026)
Great app, few downloads? Your screenshots may be the problem. Here are seven common app store screenshot mistakes that cost you installs — and how to fix each one fast.
How to A/B Test Your App Store Screenshots (2026)
Your first screenshot decides most of your installs, so test it. Here's how to A/B test app store screenshots on Apple and Google Play, and how to read the results.
App Store Screenshot Sizes for iPhone (2026)
Apple rejects screenshots that are one pixel off. Here are the exact iPhone App Store screenshot sizes for 2026, the one-size rule, and how to avoid rejection errors.
iPad App Store Screenshot Requirements, Explained
iPad App Store screenshots have one required size — 2064×2752 for the 13-inch iPad Pro — that Apple reuses across every iPad. Here's what you must upload.
Localizing Your App Store Listing: A Starter Guide
Localizing an app store listing means more than translating text — screenshots, keywords, and captions all shift per market. Here's where to actually start.
App Store & Play Store App Preview Video Specs
App preview videos have strict specs on the App Store and Google Play — exact lengths, resolutions, and upload rules. Here's what actually gets them approved.
Desktop & Browser Mockups for Web App Landing Pages
Framed desktop and browser mockups make a web app landing page look real — plus the one place you should never use them. A practical walkthrough.
Custom Product Pages: Targeted App Store Screenshots
Show different screenshots to different audiences. How Apple's 70 custom product pages and Google Play's 50 custom store listings actually work.
Capturing Clean App Screenshots: Device & Emulator
A clean status bar makes app screenshots look professional. Here's how to capture spotless shots with Android demo mode and the iOS Simulator.
Device Frames for App Mockups: Pick the Right One
The device frame around your screenshot quietly signals app quality. Here's how to pick phone, tablet, and laptop frames that lift store conversion.
The Google Play Feature Graphic Guide (1024x500)
Use the correct 1024x500 Google Play feature graphic, avoid upload and crop problems, and design artwork that survives every placement.
App Icon Design That Drives Installs: A 2026 Guide
Your app icon is the first thing anyone sees. Here are the exact icon sizes, the new 2026 Play corner-radius rule, and design moves that win the tap.
App Store vs Play Store Screenshots: Sizes, Specs & Strategy
Shipping on both iOS and Android? The screenshot sizes, counts, and rules differ. Here's a side-by-side of App Store vs Play Store screenshot specs.
How to Make App Screenshots That Actually Get Downloads
Most app screenshots are bare phone screens nobody reads. Here are 9 rules — headlines, ordering, framing — that turn store screenshots into installs.
Play Store Screenshot Sizes in 2026: Every Dimension You Need
Phone screenshots: 1080×1920 or larger, 2:1 max ratio, up to 8 per listing. Here are the exact Google Play screenshot sizes and requirements for 2026.