Field notes on screenshots that convert.
A growing library of practical guides on Play Store and App Store screenshots, device mockups, and what we've learned shipping our own apps. New posts weekly.
Desktop & Browser Mockups for Web App Landing Pages
Framed desktop and browser mockups make a web app landing page look real — plus the one place you should never use them. A practical walkthrough.
Custom Product Pages: Targeted App Store Screenshots
Show different screenshots to different audiences. How Apple's 70 custom product pages and Google Play's 50 custom store listings actually work.
Capturing Clean App Screenshots: Device & Emulator
A clean status bar makes app screenshots look professional. Here's how to capture spotless shots with Android demo mode and the iOS Simulator.
Device Frames for App Mockups: Pick the Right One
The device frame around your screenshot quietly signals app quality. Here's how to pick phone, tablet, and laptop frames that lift store conversion.
The Google Play Feature Graphic Guide (1024×500)
Every Play listing needs a 1024×500 feature graphic to publish. Here are the exact specs, the safe-zone rules, and how to design one that doesn't get cropped.
App Icon Design That Drives Installs: A 2026 Guide
Your app icon is the first thing anyone sees. Here are the exact icon sizes, the new 2026 Play corner-radius rule, and design moves that win the tap.
App Store vs Play Store Screenshots: Sizes, Specs & Strategy
Shipping on both iOS and Android? The screenshot sizes, counts, and rules differ. Here's a side-by-side of App Store vs Play Store screenshot specs.
How to Make App Screenshots That Actually Get Downloads
Most app screenshots are bare phone screens nobody reads. Here are 9 rules — headlines, ordering, framing — that turn store screenshots into installs.
Play Store Screenshot Sizes in 2026: Every Dimension You Need
Phone screenshots: 1080×1920 or larger, 2:1 max ratio, up to 8 per listing. Here are the exact Google Play screenshot sizes and requirements for 2026.