Field notes on screenshots that convert.
A growing library of practical guides on Play Store and App Store screenshots, device mockups, and what we've learned shipping our own apps. New posts weekly.
Should Your App Screenshots Use Dark Mode?
Dark screenshots look premium in a design tool and can vanish in a store carousel. Here is where dark mode helps conversion, where it hurts, and how to test both.
Why App Store Connect Rejected Your Screenshots
Wrong dimensions, alpha channels and stray device frames are the three reasons uploads fail. Here is what each App Store Connect error means and how to fix it fast.
Tablet and Foldable Screenshots for Play Store (2026)
Opt into tablet distribution and Google wants tablet-rendered screenshots, not stretched phone ones. Here are the sizes, the aspect ratios and what gets you flagged.
7 App Screenshot Mistakes Killing Your Installs (2026)
Great app, few downloads? Your screenshots may be the problem. Here are seven common app store screenshot mistakes that cost you installs — and how to fix each one fast.
How to A/B Test Your App Store Screenshots (2026)
Your first screenshot decides most of your installs, so test it. Here's how to A/B test app store screenshots on Apple and Google Play, and how to read the results.
App Store Screenshot Sizes for iPhone (2026)
Apple rejects screenshots that are one pixel off. Here are the exact iPhone App Store screenshot sizes for 2026, the one-size rule, and how to avoid rejection errors.
iPad App Store Screenshot Requirements, Explained
iPad App Store screenshots have one required size — 2064×2752 for the 13-inch iPad Pro — that Apple reuses across every iPad. Here's what you must upload.
Localizing Your App Store Listing: A Starter Guide
Localizing an app store listing means more than translating text — screenshots, keywords, and captions all shift per market. Here's where to actually start.
App Store & Play Store App Preview Video Specs
App preview videos have strict specs on the App Store and Google Play — exact lengths, resolutions, and upload rules. Here's what actually gets them approved.
Desktop & Browser Mockups for Web App Landing Pages
Framed desktop and browser mockups make a web app landing page look real — plus the one place you should never use them. A practical walkthrough.
Custom Product Pages: Targeted App Store Screenshots
Show different screenshots to different audiences. How Apple's 70 custom product pages and Google Play's 50 custom store listings actually work.
Capturing Clean App Screenshots: Device & Emulator
A clean status bar makes app screenshots look professional. Here's how to capture spotless shots with Android demo mode and the iOS Simulator.
Device Frames for App Mockups: Pick the Right One
The device frame around your screenshot quietly signals app quality. Here's how to pick phone, tablet, and laptop frames that lift store conversion.
The Google Play Feature Graphic Guide (1024×500)
Every Play listing needs a 1024×500 feature graphic to publish. Here are the exact specs, the safe-zone rules, and how to design one that doesn't get cropped.
App Icon Design That Drives Installs: A 2026 Guide
Your app icon is the first thing anyone sees. Here are the exact icon sizes, the new 2026 Play corner-radius rule, and design moves that win the tap.
App Store vs Play Store Screenshots: Sizes, Specs & Strategy
Shipping on both iOS and Android? The screenshot sizes, counts, and rules differ. Here's a side-by-side of App Store vs Play Store screenshot specs.
How to Make App Screenshots That Actually Get Downloads
Most app screenshots are bare phone screens nobody reads. Here are 9 rules — headlines, ordering, framing — that turn store screenshots into installs.
Play Store Screenshot Sizes in 2026: Every Dimension You Need
Phone screenshots: 1080×1920 or larger, 2:1 max ratio, up to 8 per listing. Here are the exact Google Play screenshot sizes and requirements for 2026.