The Short Answer
Quick answer: Steam needs four store capsules: a 920 x 430 header, a 462 x 174 small capsule, a 1232 x 706 main capsule and a 748 x 896 vertical capsule. You also need at least five screenshots, each 1920 x 1080 or larger at 16:9. Capsules may show only game art, the game name and an official subtitle.
I read Valve's Steamworks pages on store graphical assets, the asset rules and library assets on October 26, 2026. I checked each size against the overview page, which lists every asset in one place.
Here's each image, where Steam shows it, and the rules it has to follow.
Every Store Image at a Glance
Steam calls its store banners capsules. Here's the full set for a store page.
| Asset | Size in pixels | Required |
|---|---|---|
| Header capsule | 920 x 430 | Yes |
| Small capsule | 462 x 174 | Yes |
| Main capsule | 1232 x 706 | Yes |
| Vertical capsule | 748 x 896 | Yes |
| Screenshots | 1920 x 1080 or larger, 16:9 | Yes, at least 5 |
| Page background | 1438 x 810 | No |
The overview page carries an August 2024 note. Steam moved to larger sizes for most capsules then, and it says old dimensions are no longer accepted.
So if you're reusing art from an older game, check every size again.
Header Capsule: 920 x 430
The header capsule appears at the top of your store page. It also shows in the Recommended For You section, in Big Picture mode browse views, and in Daily Deals when that applies.
Steam generates the smaller versions from your 920 x 430 file. You upload one image.
Valve asks for the key art and logo you use for retail boxes or marketing. The art should tell a customer something important about the game at a glance.
Don't add quotes or any text beyond the game's title. The logo must be easy to read against the background.
Valve also says this artwork generally shouldn't change. Time limited art has its own tool, covered below.
Small Capsule: 462 x 174
The small capsule is the one people see most in lists. Steam uses it in search results, top sellers, new releases and other lists.
You upload one 462 x 174 image. Steam builds two smaller versions from it, at 120 x 45 and 184 x 69.
That's tiny. So Valve's main rule here is a logo you can read even at the smallest size. In most cases, it says the logo should nearly fill the capsule.
The art doesn't need to match your other capsules. You can crop tighter, or drop the background detail, so the name stays clear.
Test it by shrinking your file to 120 x 45. If you can't read the name, start again.
Main and Vertical Capsules
The main capsule is 1232 x 706 pixels. It appears at the top of the Steam store home page, in the main carousel.
The vertical capsule is 748 x 896 pixels. It can appear at the top of the front page during seasonal sales, and on other sale pages.
Both follow the same design rules as the header. Use your key art and logo, and keep the logo easy to read.
Again, no quotes and no text beyond the game's title.
The two shapes are very different. One is wide, and one is close to square but taller. So plan your key art with room to crop both ways, instead of stretching one image to fit.
What Capsules Can Show
Valve's Graphical Asset Rules took effect on September 1, 2022. They limit base capsules to game artwork, the game name and any official subtitle.
That rules out a lot of common marketing.
- 1No review scores of any kind, from Steam or from the press.
- 2No award names, symbols or logos.
- 3No discount copy, such as On Sale Now.
- 4No calls to action, such as Prepurchase Now.
- 5Nothing that promotes a different product, including sequels.
- 6No other text.
Every capsule, store or library, must also show a readable product logo or name and have accurate dimensions. Valve adds that all capsule artwork must be PG-13 appropriate.
Artwork Overrides for Updates and Events
You can still mark a big update on your capsules. Valve supports that through Artwork Overrides, with strict limits.
Any capsule with extra text must go up as an override, with a length limit of one month. Steam swaps the special image back out after the set time.
The text must be localized into at least the languages your game supports.
It can only describe new content that's available now. A major update, a seasonal event, a battle pass or new DLC all qualify. Valve's examples are lines like DLC now available or Major Update now Live.
Other calls to action are still out. Wishlist now and release dates don't qualify, because players can already see that on the store page.
Screenshots: 1920 x 1080, at Least Five
You must provide at least five screenshots. Each one needs to be at least 1920 x 1080 pixels, at a 16:9 aspect ratio.
Valve asks for high resolution, widescreen images. That means a 1440p or 4K capture works too, as long as it keeps the 16:9 shape.
Screenshots appear on your store page. They can also appear on other pages where your game is featured, such as the Steam homepage.
So treat them as more than page decoration. A screenshot might be the first thing a shopper sees of your game.
That's a bigger set than some stores ask for. The Microsoft Store, for example, needs only one screenshot.
What Screenshots Must Show
Valve wants screenshots to show only the gameplay of your game. Its store assets page is direct about it. Show customers what your game is actually like to play.
It lists what to leave out.
- 1Concept art.
- 2Pre-rendered cinematic stills.
- 3Images showing awards, marketing copy or written descriptions.
Menu screens belong in the set only when they're a unique part of your game. Valve says in-game UI can help, because it shows players how they'll interact with the game.
Awards and edition details still have a home. Steam gives them their own spaces on the store page. For how game screenshots differ from app screenshots in general, see our guide to game vs utility app screenshots.
Mark Four as Suitable for All Ages
This step is easy to miss. By default, Steam doesn't mark your screenshots as suitable for all ages.
Before you publish, review your screenshots. Valve says suitable ones shouldn't contain gore, violence or suggestive themes. Mark at least four of them as suitable for all ages.
The cost of skipping it is real. If you don't mark any, your screenshots may not show in some areas of Steam. That includes the front page, when someone hovers over your title art.
If too few are marked, your game may not appear in those places at all, even if it otherwise qualifies.
So if your game has mature scenes, take a few calmer shots on purpose.
Localized Screenshots
Steam lets you upload a different version of each screenshot per language.
To add one, drag and drop the alternate image onto an existing screenshot's thumbnail. You don't create a separate set from scratch.
The file name can help. Valve says a language name works as a suffix, to hint which language the screenshot is for. Its example is foo_japanese.jpg.
This matters most when your game has a lot of on-screen text. A Japanese player sees the Japanese UI, instead of English menus they may not read.
Before you translate every image, decide which ones truly change by language. Our guide to localizing store listings walks through that choice.
Page Background: 1438 x 810
The page background is the one optional image in the store table above. It's 1438 x 810 pixels.
It may appear behind your store page. Valve asks for ambient art, so it doesn't compete with the content on the page. The overview calls it subtle artwork, not too bright.
Steam applies a template to your file automatically. So expect it to look softer than the image you upload.
If you skip it, Steam doesn't leave the space blank. It takes your last screenshot and generates a background from it.
That's worth knowing when you order your screenshots. Your last one may end up behind the whole page.
Library Art and Icons
The store is only half the job. Players also see your game in their Steam Library, and that needs its own set.
| Asset | Size in pixels | Notes |
|---|---|---|
| Library capsule | 600 x 900 | Logo required |
| Library header | 920 x 430 | Falls back to the header capsule |
| Library hero | 3840 x 1240 | PNG, no text |
| Library logo | 1280 wide or 720 tall | PNG, transparent |
| Shortcut icon | 256 x 256 | ICO or PNG |
| App icon | 184 x 184 | JPG |
Steam auto generates a half size version of the library capsule, the hero and the logo.
Valve's library assets page adds a catch. These images are only visible once your store page is published.
The Library Hero and Logo
The hero and the logo work as a pair at the top of a game's library page. They're layered, and they move separately as the page scrolls.
The hero must not include any text. At its center sits a safe area of 860 x 380 pixels, which stays uncropped as the Steam window resizes. Keep faces and key details inside it.
The logo is your game's title in its own lettering, with an optional icon, on a transparent background. No other words are allowed.
After upload, you pick where the logo sits. The options are the bottom left corner, or centered at the top, middle or bottom.
If you upload neither, Steam shows a store screenshot with your game's name over it.
Publishing Makes Assets Public
One warning on Valve's store page guide is easy to overlook.
Publishing a store page moves all its data and assets to Steam's public servers. That includes screenshots, trailers and library assets.
Valve says third party sites can then scrape or datamine them and share them on social media. That's true even if your app is unreleased or hidden.
So check every image before you publish. Don't let a screenshot reveal an unannounced game or secret DLC by accident.
Trailers sit on the same page, with their own specs. For how stores handle video in general, see our guide to app preview video specs.
Where PlayMockUp Fits
Steam's rules are strict about screenshots. They must show real gameplay, with no device frames, captions or marketing copy. So capture them straight from the game, at 1920 x 1080 or larger.
PlayMockUp doesn't make Steam capsules either. Those need your own key art and logo.
Many games also ship on phones, though. If yours is on Google Play or the App Store, our free mockup generator places screenshots in phone and tablet frames. It adds a gradient background and text, then exports at those stores' sizes.
Keep the two sets apart. A framed image with a caption fits a mobile listing, but it breaks Steam's screenshot rules.
Frequently asked questions
What size is a Steam header capsule?
The Steam header capsule is 920 x 430 pixels. Steam generates smaller versions from that one file, and shows it at the top of your store page and in Recommended For You.
What size are Steam screenshots?
Steam screenshots must be at least 1920 x 1080 pixels at a 16:9 aspect ratio. You need at least five, and they should show only gameplay, with no concept art or marketing copy.
Can I put text on Steam capsules?
Base capsules may show only game art, the game name and an official subtitle. Text about a current update or event must go up as an Artwork Override, for up to one month.
What size is the Steam library hero image?
The library hero is a 3840 x 1240 PNG with no text. Keep key details inside its central safe area of 860 x 380 pixels, which stays uncropped as the window resizes.
Should app store screenshots be portrait or landscape?
Steam asks for landscape 16:9 screenshots, but phone stores accept both shapes. Our guide to [portrait vs landscape screenshots](/blog/portrait-vs-landscape-app-screenshots-2026) explains when each one works better.
Build the mockup in your browser.
Drop a screenshot into a real device frame and export at the exact store size — free, no signup.