Shopify App Store Listing Image Sizes (2026)

I read Shopify's developer docs for app listings on 9 November 2026. I also opened the listings of 18 popular Shopify apps and checked the size of every image they upload.

This post covers each image, the rules that get images rejected and what real listings do.

Shopify spreads its listing rules across a few official pages on shopify.dev.

1. 1The best practices for App Store listings give the image sizes and the advice for each field.
2. 2Shopify's App Store requirements list the rules your listing must pass in review.
3. 3The visual design guide explains how to draw the app icon.

The submission guide adds one hard rule. The app icon must be 1200 x 1200 pixels, in JPEG or PNG.

The best practices page links to image templates too. They're a quick way to start with the right canvas sizes.

Here's the full set in one table.

Every image except the icon uses the same 16 to 9 shape. That makes one canvas size enough for nearly all your design work.

Your icon must be 1200 x 1200 pixels. Shopify accepts JPEG or PNG.

Upload it as a plain square. The visual design guide says no rounded corners, and the best practices page explains why: Shopify rounds the corners for you.

Shopify asks for bold colors and simple patterns. It also lists what to keep out of the icon.

1. 1Text of any kind.
2. 2Screenshots of your app.
3. 3Shopify's trademarks.
4. 4Anything that copies or imitates another brand's logo.

Pricing is banned too. The requirements say no price may appear in any listing image, and that includes the icon.

The visual design guide gives exact numbers for the space inside your icon. On a 1200 pixel canvas, they work out like this.

So your shape should usually span about 750 pixels across. It shouldn't pass 900.

That padding matters because Shopify rounds the corners. A shape that runs to the edge can lose its corners once the store trims them.

The top of your listing holds the feature media. You can fill it with a video or with a still image.

Shopify says a short video of 2 to 3 minutes is the best way to show your app's impact. It wants the video to promote, not to teach.

It also sets a limit on screen recordings. Screencasts should fill no more than 25% of the video.

If you don't have a video, use a feature image instead. Shopify says that image should show your app's benefit or what makes it different.

A feature image is 1600 x 900 pixels, in a 16 to 9 shape. Shopify's advice for it is short.

Shopify also says not to use its logos in the image. And don't repeat your app card subtitle there, since merchants will already see it.

One more rule comes from the requirements. A feature image can't be just your app's logo on its own.

Screenshots are 1600 x 900 pixels, in the same 16 to 9 shape. Shopify recommends 3 to 6 desktop screenshots.

At least one should show your app's interface. Shopify wants images that are clear and focused on what your app does.

Crop out the browser chrome, meaning the tabs, the address bar and the window frame. Since March 2026, the requirements say screenshots must not show desktop backgrounds or browser windows at all.

Remove anything private, too. Shopify asks you to crop out sensitive details and avoid personal data, such as real customer names or emails.

Give each screenshot alt text. That text is also part of Shopify's automatic translations, as you'll see below.

Shopify's advice covers apps that work beyond the desktop. If your app is mobile friendly or works with Shopify POS, add screenshots that show those experiences.

The listings I checked store these as separate image types. Five of the 18 apps had mobile screenshots, and one also had a POS screenshot.

Here's a detail many guides miss. All 16 mobile screenshots in my sample were 1600 x 900, the same wide shape as the desktop ones.

So a mobile screenshot isn't a tall phone capture. It's a wide canvas, with your phone screens placed inside it.

The App Store requirements list content that gets images rejected. These rules cover the icon, the feature image and every screenshot.

Pricing has its own place in the listing, in the Pricing details section. Reviews come from merchants, so they don't belong in your artwork either.

Shopify tightened two image rules this year. Its developer changelog announced them on 12 March 2026, and they were enforced from 26 March 2026.

Requirement 4.4.4 says images should mainly show your app's real interface and features. That's where the ban on browser windows and logo only images comes from.

Requirement 4.4.5 says every image must be unique. Your screenshots should show different features, views or states of your app.

The changelog says no action is needed if your screenshots already show different parts of your app. If yours repeat one screen with small changes, replace them before your next review.

To see the rules in practice, I opened 18 popular Shopify App Store listings on 9 November 2026. They ranged from review and email apps to page builders, and 7 of them were made by Shopify itself.

Every image matched Shopify's sizes.

Nine of the 18 apps used the full 6 desktop screenshots. Five used 5, three used 4 and one used 3.

So the 3 to 6 range holds in practice too. Most popular apps fill it to the top.

The feature media slot split the sample. Eleven of the 18 apps showed a YouTube video there, and the other 7 showed a feature image.

None showed both. That fits the way Shopify describes the slot, with the image as the fallback when there's no video.

Shopify's own apps went both ways. Some, like Shopify Email and Shopify Inbox, used a feature image. Others, like Shopify Flow and Shopify Forms, used a video.

So a video isn't required to look professional. If yours would mostly be a screen recording, a strong feature image may serve you better, given the 25% screencast limit.

Your images sit beside a few short text fields. Shopify sets a length for each one.

These limits are tight, so your images do much of the explaining. A screenshot can show what a 100 character introduction only names.

Shopify also warns against keyword stuffing and outcome guarantees in these fields. The same rule about guarantees applies inside your screenshots.

Shopify translates English listings automatically into eight languages, including French, German, Spanish and Simplified Chinese.

The translation covers your image alt text too. So clear alt text helps merchants in every one of those languages.

Automatic translation doesn't cover the text inside your images, though. If your screenshots carry long captions, merchants in other markets will see them in English.

Shopify says translated listings convert up to 4 times better in non-English markets. Keeping the words inside your images short is one easy way to make your listing travel well. You can also add your own translations in the Partner Dashboard.

We make PlayMockUp, so weigh this part with that in mind. Our tool frames screenshots in phone and tablet mockups.

That doesn't help with desktop screenshots. Shopify wants those to show your app's interface with no browser window, so a plain crop is the right tool.

Mobile screenshots are different. The ones in my sample were wide 1600 x 900 images, with phone screens placed inside. A phone frame can make that layout clearer.

You can frame your phone screens in our free mockup generator, then place them on a 1600 x 900 canvas. Keep the frame simple, so the app itself stays the focus.